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To inspire the sneaker community to use their voice and vote, Jeff Staple and The Shoe Surgeon collaborated on a pair of sneakers only available to those who voted. The media was broken up into two parts, a campaign video and a behind the scenes look of the inspiration of the shoe. 

Directed, Shot, and Edited: Trenton Sullivan

Design Director: Nate Photavath

Cast: Jeff Staple, Dominic Ciambrone, Lamorne Morris, Olan Prenatt, Lethal Shooter, Ben Baller, Lil Buck Da Legend, Salahe Bembury, Sheela Awe, Beija Marie Velez, Tamara Dhia, Shawna Gordon, Ai Shimatsu, Doni Nahmias, and Victor Solomon.

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