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Using OBJ's Instagram platform and voice, Pedialyte's "Crack the Code" Campaign was a PR message to create gifted boxes for influencers including Drake, Kylie Jenner, Chris Brown and many more. The video was given in a press package with designed "cracked lock" to bring awareness to OBJ's favorite flavor.
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Video Directed, Edited, and Shot by Trenton Sullivan
Art Direction by Anthony Hart
Sound Edit by Gabe Pigeé
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