When I was Built Apparel's Creative Director one of the themes I was inspired by in the fitness community was their will to push past their limits. How do you motivate the already motivated? The motivation to face challenges internal and externally - both driving factors to become a better athlete and a better version of yourself. One More, as in the one more repetition, set, round, minute, the list goes on. The only way to be better is by doing One More than you did yesterday.
This is the first video of the series shot in 2018 after the Built Apparel's New Year video.
Shelly Scholten, an actress and super model killed this video and was able to channel all of her emotions as the underdog boxer in this video. Working with everyone on this video is what makes it one of my favorite projects I've shot to this date. A good friend of mine and fashionista model, Estefania Preciado, was able to style and outfit our cast. Each person on this crew was able to help me bring this to life.
Directed and shot by: Trenton Sullivan
Producer: Tatiana Diaz @tattttss
Boxer One: Shelly Scholten @shellysho
Boxer Two: Jasmine Singh @jasminesingh_boxing
Wardrobe: Estefania Preciado @bootsthefeline
Hair: Taylor Blackburn @tay.sav_
Makeup: Gloria Velasco @ghoulriaglam
PA: Andrew Q. James @thedaily_q
Stunt Coordinator: Kaden Nguyen @vipergq
Extras:
Referee: Taylor Ros @thetayro
Coach: Don Radcliff
Location: Rise Athletics Los Angeles
